Top 10 Reasons to Have a Website
Has the thought of owning your own web site ever crossed your mind?
Whether you own a bricks-and-mortar business, want to turn a hobby into
an income, or anywhere in between, a web site is an easy and inexpensive
way to get the word out about your business.
Below are the Top 10 reasons people should consider owning a web site:
-
Conduct Business 24/ 7/ 365. Imagine your website
as your cyber-employee, presenting your goods, answering questions,
and taking payments 24 hours a day, seven days a week, 365 days a
year! This employee never quits, doesn't complain, and doesn't require
a weekly paycheck.
Not only can you conduct business at any time, but your web site
provides a unique way to grow your sales revenues. At no additional
cost, you can promote a weekly or daily special, post a menu item
of the day, or offer a coupon code for that day's purchases only.
Make it easy for your customers to shop with you again and again.
If you have a local store or office, be sure to provide a sign-up
sheet or other means of gathering your customers' email addresses,
so you can contact them through email marketing as well as your web
site.
And did you realize that your around-the-clock online business lets
you find customers from anywhere in the world? You're no longer restricted
to your own neighborhood or time zone. Whether your product or service
is delivered electronically or shipped conventionally, your website
can explode into new markets while you sleep!
-
Provide Business Information. How many customers
call your place of business to ask routine questions? You know, things
like location, hours of operation, and credit cards you accept.
A website lets you immediately provide information to prospects
and customers any time of the day or night. They can view a map complete
with driving directions from their home or office, get phone numbers,
check your hours, and see what credit cards you accept. All without
tying up employees' valuable time, much of which is wasted answering
the same questions over and over.
Your website can also serve as your real-time market resource. With
permission, people can download your latest brochure or price list.
Policy changes or price increases can be communicated instantly through
your website - without the time and expense of physically publishing
and mailing them.
But don't think these materials should be limited to written and
graphical information. Imagine how impressed visitors would be if
you added audio or video to your site to provide information or give
an online presentation in a much more interactive way!
-
Be Viewed as an Expert. It's human nature to want
to work with knowledgeable people who understand the needs of their
market and strive to provide the best solutions. Your website allows
you to do this.
Let's face it. Most people go online to search for information.
A website allows you to provide written, audio, and even video information
online at no cost. Post articles about your company, industry, or
product line, and press releases of the latest news.
Don't limit it to your company. Showcase your customers! Include
lots of testimonials (audio and video work the best). Share case studies
about how your customers benefit from your products and services.
And use "before and after" pictures if your niche lends itself to
it, as they are always of interest to web visitors.
-
Gather Leads. It's quick and easy to add a squeeze
page or opt-in form to your web site. Offer a special report or a
bonus for signing up for your newsletter, special report, or ecourse.
These people are interested in what you have to offer, so make it
easy for them to become part of your email marketing system - and
keep them informed and in touch.
-
Increase Profits by Selling Information Digitally.
It costs next-to-nothing to produce ebooks, MP3s, and audio recordings,
because there are no "hard" costs associated. This means that, aside
from selling costs, all of the profits go to you!
-
Reduce Costs. Hand-in-hand with making more money
is being able to save more of the money you make! The cost of producing
four-color brochures is staggering for the average small business.
The cost is minimal if you produce it digitally, using existing equipment,
and post it online. Instead of printing costs and paper brochures
that take up space, your website allows visitors to download the same
brochure at no cost to you.
Employee costs can also be reduced as customer service becomes more
efficient. Online FAQs (Frequently Asked Questions) can address many
of your prospects' questions without calling or emailing your office.
And a 24/7 web presence allows customers to place orders online –
at their convenience – with no help from sales personnel.
-
Expand Your Business Through Partnerships. Combine
the power of your website with your expertise, and you can build a
great sales team to help you promote your products and services. The
best part is that your sales team won't cost you a dime until it makes
you money!
-
Enhance Your Customer Service. Your 24/7 website
could be the first place your clients visit when they have customer
service needs. Add a page of Frequently Asked Questions and a News
section and you'll have fewer calls and emails to your staff. Survey
customers and find out what services they'd like to use online and
your website can take over even more.
Why not add online forms that can be downloaded and read or completed
before a face-to-face contact (perhaps a loan form or insurance form).
Let your customers request an appointment or get a bid through your
website. They will appreciate your new-found efficiency as much as
you do!
-
Test-Market New Products and Services. While you
can get feedback for any type of business, it's especially easy to
test online products and services. A website allows you to conduct
online polls and surveys to find out what's on the minds of your prospects
and customers, what they like, where they'd like to see improvement
– the topics are endless. It's like having an online focus group without
paying those big bucks!
-
Stay Competitive. Every day, more of your competitors
are staking their claims on the Internet. Marketing 101 tells you
that you don't want to be last to market. Your competitors are building
relationships and prospecting your customers every day. All businesses,
whether selling to a local market or worldwide, simply cannot afford
to be without a web presence.
Whether it's a webshop or hobby site – use WebsiteWizard to create it!
Dear Friends,
Like you, I'm an independent business owner and know how hard it is to get traffic to an e-commerce site without a well-known brand or big corporation behind it. You pay and pay to cobble together the services you think you need, but your online business never takes off. To make matters worse, you get no support or advice from your vendors. It wasn't until a friend forwarded an audio clip about WebsiteWizard that things began to change. After listening for only 7 minutes, I had rediscovered my "inner entrepreneur"!
WebsiteWizard offered 10+ services in a single, out-of-the box e-commerce solution that I could learn quickly, customize and control with a few clicks, and easily afford! No expensive software, pricey agencies, or "faceless" service providers - just world-class tools and friendly, knowledgeable customer service. In one day, I had a fully automated, money-making online store - from a new domain name, professional page design and pop-ups, to online tracking, email marketing, survey and e-commerce tools, and more. In less than a month, my online sales had gone from flat to fantastic!
Like you, I believed in my products and services - I just didn't have the customers to prove it. WebsiteWizard gave me the search engine savvy to bring customers to my site, and the multimedia tools to keep them coming! So try WebsiteWizard for free - no hidden costs or fees. And tell your friends about WebsiteWizard. After all, we may be small, but we can be hugely successful
Everybody needs a website. If you already know why you need one, find out how to build it! Go to
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